It may have a completely predictable plot, and is frothy enough to make the head on a cappuccino envious, but Aisha is at least aware of its own simplicity. [...]

‘Aisha’ is how Shobhaa De would have written Jame Austen’s ‘Emma’ – Louis Vuitton, Ralph Lauren, L’Oreal... - Perinea Qureshi and Kunal Rawal added a sleek and trendy touch to every single living character in the movie which prevailed over the movie from the very first scene till the last. ‘Aisha’ stayed a notch higher than.....

http://www.desimartini.com/movies/movie-jockey-reviews/aisha/ai-sheee/1/360-7249-8138047-916.htm

To restate a literary work set in the 19th century England through a film set in 21st Delhi requires finesse & depth – both at the intellectual as well as emotional level. One needs to have a fair understanding of the social values & psychological structures relevant to the time and place of the source as well as the adaptation. Debutante Rajshree Ojha’s Aisha is an adaptation of Jane Austen’s evergreen novel Emma, set in modern day Delhi. This abomination of an adaptation would have been inexcusable had the film not so overtly given away the fact that the combined IQ of the brains behind this project didn’t exceed that of Google Transliterate.

Was the great anticipation for Bollywoods 'the chick flick' all worth it?

I love chick flicks, like any normal girl. They lift my depressed spirits and transport me into my very own thrill zone. (The kind of thrill guys get from their action flicks). Nobody really cares about the story of a chick flick as long as there is enough gloss,guys, pretty dresses and a happy ending. Aisha has all of it, and to boot a great story, apparently borrowed from the great classic of Jane Austen, Emma.
But what could have been a much adored screen delight just falls flat in its face, and you end up remembering only how fabulous the haute couture was and how handsome Abhay Deol looked.

So what exactly went wrong? I guess we will have to turn to Jane Austen for the answer. Before she began the novel, Austen wrote, "I am going to take a heroine whom no-one but myself will much like." I guess it turned out a false prediction for the Emma in the book; but Sonam Kapoor playing Emma/Aisha will leave noone loving her. If only, she could have embraced the character with the poise and elan it deserved, Aisha would have been more than just a cosmetic mouse trap. And sadly, everyone else playing their parts almost to perfection makes you hate her even more. Amrita Puri as Shefali is the most refreshing actress you will see in recent times; she is like a whiff of fresh air in the otherwise melodramatic world of Aisha. Cyrus Sahukar, Ira Dubey and Lisa Haydon runs a close race for the best supporting cast a chick flick can ever get. I hope we get to see them in more movies. There is nothing to be said about the role of Abhay Deol, because he doesnt have much to do- except look all adorable and preach at the right times.( And that, anyone else could also have done).

This movie belongs to its designers. The clothes, shoes and the sets are unbelievable. But then, Im told by Delhiites, yuppie kids do dress and live like that. A lot of those upscale blogs make much more sense to me now; and thats the only pittance I got out of Aisha.

It was just a nice bouquet of good dresses; I could have just bought a fashion magazine to have that kind of pleasure